Ericka Howe is the Chief Operating Officer of Tru Male Medical and Tru Femme, leading practices in men’s and women’s sexual wellness. With an extensive background in driving revenue growth for businesses, she has successfully worked with med spas and plastic surgeons, bringing her passion for retail medicine to the forefront. Ericka is dedicated to creating innovative strategies that enhance patient care and business performance, ensuring Tru Male and Tru Femme deliver top-tier wellness solutions. Committed to helping individuals on their wellness journeys, she strives to make a lasting impact on the lives of the patients the practices serve.